About PBC

Comfort food inspired by home kitchens

Pets Baking Company makes gentle food for gentle tummies: 100% natural, and prepared with the same care as the meals we cook for our own family.

Our mantra

PBC Pet Food is a premium pet nutrition brand that brings the care, quality and trust of home cooked food into every bowl.

Crafted with real ingredients and thoughtfully developed recipes, to nourish our dogs and cats with food that feels as honest as the love they share.

“Treat every meal as a dish!”
Mission

Honest nutrition, every day

To nourish pets through honest, high quality nutrition made from trusted ingredients, while helping we ‘Pet Lovers’ make healthier, happier choices for our companions every day.

Gentle food for gentle tummies.
Vision

Made like family meals

To create a world where every pet enjoys food made with the same care, quality and trust as the meals we prepare for our own family at home.

100% natural, prepared with natural ingredients.
TRUST  ✦  
CARE  ✦  
FRESHNESS  ✦  
JOY  ✦  
NUTRITION  ✦  
TRUST  ✦  
CARE  ✦  
FRESHNESS  ✦  
JOY  ✦  
NUTRITION  ✦  
TRUST  ✦  
CARE  ✦  
FRESHNESS  ✦  
JOY  ✦  
NUTRITION  ✦  
Brand pillars

What every bowl stands for

Five promises we make to every pet parent, and to every pet who sits by the bowl waiting.

Trust
01

Trust

Human-grade ingredients and complete transparency.

Care
02

Care

Every product is made with a ‘Pet-1st’ mindset.

Freshness
03

Freshness

Real ingredients, thoughtfully prepared.

Joy
04

Joy

Making mealtime the happiest moment of a pet's day.

Nutrition
05

Nutrition

Balanced recipes designed for everyday wellbeing.

Product portfolio

Prepared with trust. Served with love.

A dog, a ferret and a cat peeking up
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